The fashion industry, a multibillion-dollar global enterprise devoted to the business of making and selling clothes. Some observers distinguish between the fashion industry (which makes “high fashion”) and the apparel industry (which makes ordinary clothes or “mass fashion”), but by the 1970s the boundaries between them had blurred. Fashion is best defined simply as the style or styles of clothing and accessories worn at any given time by groups of people. There may appear to be differences between the expensive designer fashions shown on the runways of Paris or New York and the mass-produced sportswear and street styles sold in malls and markets around the world. However, the fashion industry encompasses the design, manufacturing, distribution, marketing, retailing, advertising, and promotion of all types of apparel (men’s, women’s, and children’s) from the most rarefied and expensive haute couture (literally, “high sewing”) and designer fashions to ordinary everyday clothing—from couture ball gowns to Juicy Couture-brand sweatpants. Sometimes the broader term “fashion industries” is used to refer to myriad industries and services that employ millions of people internationally.
Fashion industry of Pakistan:
The Apparel & Fashion industry of Pakistan playing an important role and has a high impact on the economy of Pakistan. Fashion is a way of expressing creativity, and the business of fashion is not only about attractive style and pretty models but a multi-dimensional enterprise involving many people, each making their contribution to the bigger picture of this industry.
The fashion industry showcases Pakistan the world over; it has played the role of developing a great image of our country as a stylish and creative one fashion as a vehicle for expressing ideas and personal creativity(interest), The royalty of the fashion industry can surely resuscitate the creativity in Pakistan’s fashion scene.
Pakistani clothes express the Culture of Pakistan, the Demographics of Pakistan and regional Cultures. Dress in each regional culture reflects weather conditions, the way of living and distinctive style which gives it a unique identity among all cultures.
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